HAVE YOU BEEN CURIOUS ON HOW NIGERIANS MAKE EATERY CHOICES?
If you are observant enough, you would notice the most popular kind of business in Nigeria has everything to do with food. I live in an area where eateries/restaurants are at every stop,ranging from the high class types to the popular ‘bukkas’. this inspired me to research more on how people make their eatery choices. The data set used for this analysis was downloaded from kaggle and here the excerpts from my analysis. The 3 key questions i tried answering from this data set are as follows;
- Do people choose restaurant/eatery based on how convenient they are?
looking at the graph below,the numbers 1–5 was used as a measure of those who strongly disagree,disagree,indifferent,agree and strongly agree to convenience being a major factor of choosing eateries. It’s so glaring that over 250 people strongly agreed to convenience being a major factor.
2.Do people choose restaurant/eatery based on their price?
looking at how price of food differs in different places,some people are of the opinion that good things come with a price but others would gladly take a walk at the slightest increase by a kobo. The insights below summarizes people preference, with majority of people giving price a 5-pointer i.e strongly agreeing to price as a major factor.
3.Does quality really matter in picking out our eateries?
Everyone loves quality products and food wouldn’t be an exception,this explains why the results that i got after exploring the datasets was not a surprise.
In conclusion,we can confidently say that most Nigerians do not just patronize eateries just for food but with underlying factors such as convenience,price and quality.
Here is a link for more information on the analysis and thanks for your attention.
